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How to create a converting landing page for free

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In a one of the old songs you can hear that the best things in life are for free. Even though the author probably had in mind love, family or friendship, the words perfectly fit into the landing page creation process. As these days you are able to create a highly converting and professionally crafted landing page for free and in less than an hour using a landing page builder and one of the landing page templates.

Over the past few years the landing page concept settled down in the digital marketing world facilitating online entrepreneurs to kick off with their business and generate millions of new valuable leads for their companies. The naysayers still try to underestimate its power but the existence of such a large number of successful stories to be found online made them sound foolish. However, what makes landing pages so special?

Landing pages benefits

A landing page, differently from a homepage, is created specifically for marketing or advertising purposes. It is focused on one objective – it can be advertising a certain offer of yours, increase your subscriber lists or be a part of your online marketing campaign. It makes it extremely powerful when it comes to increase conversions and engage visitors in action right away.

Apart from conversions, landing page has other undisputable benefits that made the online businessmen path to the success far easier such as:

  • first-impression maker – if your landing page design is impeccable and attention-grabbing you can easily get interest from the first sight,
  • effective persuasion – a landing page is the place where you can clearly state all the benefits of your solution what can quickly persuade visitors to purchase,
  • valuable data about visitors – with a landing page and a lead generation form you can gather valuable data about your audience and use it in order to improve your marketing campaigns,
  • speeding up decision making process – loads of customers feel confused with an overabundance of possibilities at their disposal. Therefore, if you advertise your offer effectively on your landing page and they are sure you are trustworthy they will be more prone to purchase from you instead of keep on searching.

As you can see a landing page is an extremely powerful tool which alway should be a part of your marketing strategy. Being aware of that let me tell you how to make a landing page on WordPress for free.

A highly converting landing page for free

If you don’t have any coding skills you can create a landing page for free with two methods. The first one is to use a landing page WordPress plugin which you simply install in your WordPress. The plugin has a built-in landing page builder which offers you to choose one of a landing page template and tailor it for the needs of your business. However, these builders don’t have advanced functionalities like testing and can turn out difficult to use.

The other method is to use a platform with a landing page creator created by landing page experts and simply put in on your WordPress. The experts usually offer a 14 days free trial period and their editors are far easier and more intuitive than the one in the plugin. Two weeks for free is already enough to create dozens of landing page for free so you should definitely check both options and see yourself which one works best for you.

 

Why are carbohydrates considered ‘bad’ for your nutrition?

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The concept of “carbs” is a passionately debated topic. This is especially true in the weight-loss world because of low-carb or no-carb diets. The notion that “carbs are bad” has left many individuals muddled about carbohydrates and their significance for our health, which includes maintaining a healthy weight.

Dietitians say that carbohydrates are such a wide category which means that individuals are required to know that not all carbs are created equal. It’s all about the type, quality as well as the quantity of carbohydrate in our diet that is significant. While we should be reducing the amount of sugar in our diet – in the form of fizzy drinks and sweets – we should base our meals on starchy carbs, particularly the higher-fibre varieties as there is strong evidence that fibre, which is found in wholegrain versions of starchy carbohydrates – for example – is good for our health.

Everyone needs to consume carbohydrates. However, this doesn’t give you licence to load up on cakes and cookies to get your recommended daily servings. Whole grains, such as brown rice, have more fibre and nutrients than processed grains. Carbohydrates are a critical part of a healthy diet, yet it’s important to know that not all of them are created equal.

What Is the Glycaemic Index (GI)?

The Glycaemic Index (GI) is a scale which ranks carbohydrates in foods according to the effect that these have blood glucose levels. Carbohydrates which don’t have a high GI value (in other words, 55 or less) are digested, absorbed as well as metabolised in a slower manner. This means that they cause a lower as well as a slower rise in blood glucose in addition to insulin levels.

There are a number of groupings in the GI:

  • Low: 55 or less,
  • Mid: 56 – 69, and
  • High: 70+.

There is a very pressing requirement to define the discrepancy between a low GI diet and/or meal as opposed to a low GI food. Because a low GI food is considered as 55 or less, the entire population has made the logical assumption that a diet which averages 55 or less is a low GI diet. What the typical Australian and American eats already has a GI of between 55 and 60 owing to the fact that we eat fruits as well as dairy products and these foods naturally are low GI.

However, to reduce risks of chronic disease people should be aiming to lower the number of high GI foods that are consumed. A GI level of 45 is a better cut-off point:

  • Low: 45 or less,
  • Mid: 46-59, and
  • High: 60+.

 

It is known, from a number of global observational cohort surveys, that the daily average GI of the population’s diet – in the lowest 20% of the population – is between 40 – 50. It has been proven that an average GI of 45 has substantial health benefits in people with existing diabetes for reducing the risk of chronic diseases such as heart disease and diabetes.

Low-GI carbohydrates

Carbohydrates supply us with the energy that we require in order to perform our everyday activities such as working, exercising as well as playing with our children. However, all carbohydrates aren’t created equal:

  • There are refined carbohydrates – such as white bread, pastries and cake – which give you a rush of energy just after you’ve eaten them.
  • However, very soon you’ll be left feeling tired and listless. In order to counteract this feeling of tiredness, you’ll eat more refined carbs to keep your energy up. Because you’re eating increased amounts of calories, you’ll put on weight should you not use this energy.

To lose weight, it is required that you eat slow-release carbohydrates (also called low GI carbohydrates) such as wholewheat bread. These carbohydrates release consistent amounts of energy into your bloodstream throughout the day. They also keep you feeling fuller for longer which means that you’ll curb the urge to keep on snacking to keep your energy levels up.

If you are confused on how to eat correctly for either exercise or overall health, it is a good idea to consult with a trained Personal Trainer to lead you so you can get the best out of your diet and overall nutrition routine.

 

Why Should You Be Measuring Your Engagement Rate?

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The term ‘engagement rates’ refers to metrics which track how keenly involved with your content your target market is. Consumers who are engaged interact with brands via “likes”, comments as well as social sharing.

‘Engagement rate’ is a metric that is often used in analysing the effectiveness of brand campaigns. People who devote time to interacting with videos, updates as well as blogs are more likely to convert into customers who make purchases. Engagement rates also have subset measurements like “sharing metrics” which highlight the impact of your word-of-mouth digital marketing.

There’s some controversy around which metrics are most important to digital marketing, however there’s no argument that “engagement” features at the top of the list.

Engagement rates is the exchange rate in the social media marketing industry

Vanity metrics – such as followers, likes as well as impressions – count for something. However, engagement formulas put these metrics into a more consistent perspective. That’s why engagement metrics are frequently utilised as selling points in social influencer media kits or, alternatively, to gauge a social campaign’s return on investment (ROI).

However, oddly enough there’s no standard formula for determining engagement rates. Engagement rate is a method of measuring the amount of interaction social content earns in relation to reach or other audience figures. Think about engagement rate in terms of reactions, comments as well as shares.

Ways of calculating engagement rates

There are many ways of measuring this engagement. Different calculations may be better suited your social media objectives. Here are some methods of calculating engagement.

  1. Engagement rate by reach (ERR)

This is the most common place way of calculating engagement by using content. ERR gauges the percentage of people who elected to interact with your content after they saw it. Use this formula for a single post: ERR = total engagements per post/reach per post * 100

  1. Engagement rate by posts (ER post)

This formula evaluates engagements by followers on a particular post. In other words, it’s like ERR, however instead of reaching it shows you the frequency at which followers engage with your content that you put out. Most social media influencers determine their average engagement rate in this manner: ER post = Total engagements on a post/total followers *100.

To calculate the average total post ER, add up the total number of ER posts that you want to average, and divide this by the number of posts: Average ER by post = Total ER by post/total posts.

  1. Engagement rate by impressions (ER impressions)

Another fundamental audience metric that you can choose in order to measure engagements by is ‘impressions’. Reach evaluates the number of people who see your content. ‘Impressions’ tracks how often that content appears on a screen. The formula for this is the following: ER impressions = total engagements on a post/total impressions *100.

Why Engagement Rate is Important

In the social media as well as digital marketing fields, there’s often a lot of things which are said about ROI. With the right social tool, companies can measure engagement in order to demonstrate success in social media success. In the online world, engagement leads to:

  • Greater visibility
  • Brand affinity
  • Referrals and word of mouth marketing
  • Credibility
  • Better relationships with customers

Engagement tells your digital marketing team if they’re reaching brand advocates, influencers as well as your target audience. Through engaging campaigns, you create advocates that are more likely to spread positive messages about your brand and convert into paying customers.

Why engagement is the golden standard in digital marketing

Retention is the true marker of success in digital marketing. User engagement is the device that drives customer loyalty over time. When calculated correctly, engagement rate can provide you with great insights into the behaviour of your customers. In addition, engagement rate can indicate aspects such as which customers are the best fit for your business as well as what you need to construct in order to solve their pains even better.

You’ll never build a successful company without getting users to stick around in the long term. This means that you first need to understand what engages them and why they are engaged by this aspect. Then they start improving in that direction.

 

Top 3 Reasons Why Online Gaming Is Popular

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During the past decade, online gaming has become popular among players. It has evolved significantly and with high-tech smartphones, it has never been easier to play online. Indeed, the online gaming trend is a different kind of entertainment. There’s no need for any skill or fitness levels needed to play online. Needless to say, there are various types of games for players of every level. Here are the 3 main reasons why online gaming has taken the world by storm.

  • Availability: A Wide Choice of Games

One of the reasons why online entertainment is consistently growing in popularity is mainly because of its wide choice of games. There’s no limit on the quantity, in fact, if casino games are your thing, you’ll find a pool of games such as slots, Blackjack, Roulette and Baccarat. These games replicate the games found in a real casino. In addition, it comes with a bunch of real casino bonuses and prizes. Online games vary in themes, style and genres. From single shooter games to car racing and sports, you can go online and enjoy your favorite games. Gone are the days where you had few options, nowadays players have more choice than ever.

  • Accessibility: Mobile Gaming

Nowadays, traditional games like bingo have undergone online makeovers thanks to online bingo sites. No need to wait for the next tournament in your local bingo hall, once online you can play bingo games with other enthusiastic players using your smartphone. Same goes for online casino sites. Players are always a few clicks away from the best bonuses and promotions. While waiting in a queue or on the bus, they can play casino games on the best pay by mobile casino sites. More and more websites are compatible with iOS and Android devices, a real game-changer in the online gaming world. So, while you are out and about, you can get a kick out of your mobile gaming experience at any time.

  • Affordability: Budget-friendly Entertainment

Sometimes buying a games console or a physical game can cost an arm and a leg. Thankfully, online it’s another story. The games can be cheaper than some purchased from stores. Playing online does come with a wide range of convenience. You can download a game and it usually doesn’t cost a penny. Thus, as new versions surface on the web, a simple update or a minimal price might be needed to track the updates. Easy-peasy! What’s more, there are tons of online game platforms with a number of free games to choose from. Besides, many offer premium ones for every budget. This way to can choose between the various options and select what suits you best.

Playing online is a breeze these days. There are thousands of online platforms chock-a-block with edge-of-your-seat-games such as multiplayer online games, first-person shooters or even cross-platform online play. The availability, accessibility and affordability of online gaming are some of the top reasons why they are increasingly popular. Online gaming entertainment really packs a punch for players of all levels.

 

Zelda Returns To The Nintendo Switch

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You can tell a serious video gamer from a faker by asking them to name the main character in the ‘Zelda’ series of video games. Those who aren’t at expert level will look at you as if it’s a trick question, and say ‘Zelda.’ Those of us who have been playing games for a lot longer (and, we suspect, with a lot more of our spare time) know full well that the character is called Link – and Link is a bonafide video game legend. We’re absolutely thrilled to say that Link (and the whole ‘Zelda’ universe) is back on the Nintendo Switch as of this month.

If you remember the Game Boy – or you’re a retro gaming fan and have picked a Game Boy up just find out how your parents used to play video games – you’ll probably get a warm, fuzzy feeling whenever you think about ‘The Legend of Zelda: Link’s Awakening.’ The 1993 game was the very first ‘Zelda’ game to be released in handheld format, and is seen by most reviewers as one of the best Game Boy games ever released. When it got a coat of fresh paint and a re-release for the Game Boy Color in 1998, respected review website IGN gave it a perfect score.

Now, it’s coming back yet again. We’re in a new era of gaming, and Nintendo has decided that the time is right to recreate the game a third time. ‘The Legend Of Zelda: Link’s Awakening’ will be released for the Nintendo Switch on September 20th. So what is it that keeps us coming back to this 33-year-old classic character?

Zelda’s Legend

Zelda games date back to almost the beginning of home video consoles. There’s a full timeline of Zelda games online at this link, but discussing the entire franchise would take us all day. This Switch version of the game is the 25th Zelda game in total, and the sixth in the past five years. Most franchises in their fourth decade of operation would probably be slowing down. Zelda appears to be speeding up. Even with this new release imminent, we already know that there’s another game – a sequel to 2017’s ‘Breath Of The Wild,’ due for release in 2020.

Such has been the success of Zelda that Link, the Princess, and several of the other characters have crossed over into various different mediums. There was a short-lived TV series based on Zelda in 1989. A Zelda-themed version of monopoly was issued in 2014. A mobile slots game called ‘The Legend of Link’ was launched in 2017. As there’s no official branding on it, we can’t be sure that the mobile slots game is actually a licensed product, but even if it isn’t, it demonstrates the level of affection and nostalgia that comes with Zelda games. Very few video games have crossed over into the strictly-adult world of mobile slots. Lara Croft is one (Lara Croft: Temples and Tombs being one of the better video-game themed mobile slots we’re aware of). Super Mario is another. That’s the kind of company this game series keeps.

As for what makes it so special? It’s the sheer quality of the games. The genre isn’t particularly special, and the stories aren’t especially original. You could argue that games like ‘Final Fantasy’ have taken inspiration from Zelda and gone much further with the same idea. It’s simply the playing experience which keeps players coming back for more. As we said earlier, the original Game Boy version of ‘The Legend of Zelda: Link’s Awakening’ was seen as near perfection. ‘Ocarina of Time’ for the N64 scored perfect grades when it was released in 1998. ‘Breath of the Wild’ did the same again two years ago. Zelda games seem to bring the very best out of Nintendo.

We don’t have to worry about whether this new Switch game will live up to the same quality standards, because it’s simply a revival of the much older original. But have Nintendo added anything extra to it?

The Modern Age

For the main part, this third incarnation of the game sticks close to what made it successful from the beginning. It’s a top-down game which has the occasional side-scrolling sections. If you were particularly attached to ‘the color dungeon’ from the Game Boy Color version of the game – which was designed specifically to show off the device’s color display – you’ll be pleased to know it’s in here, too. There are, however, a few minor adjustments to reflect that times have changed since this particular chapter of the Link saga last got an airing.

The major changes are all in the game’s combat sections. For a start, Link always has his shield and sword equipped, along with any upgrades. This means additional items can be equipped to action buttons – something which was raised as one of the very few criticisms of the original. There’s also a 20 heart limit as opposed to the original 14.

Many minigames that players will remember well – for example the claw minigame – have also had a tweak to make the physics more realistic. Rooms from dungeons that players have completed can be collected, and then used to build new dungeons of your own if you so desire. That gives the game a sandbox-like feel which would have been completely impossible when making games back in the 1980s. Once you’ve built your own dungeon, you can battle through it as a time attack, and win special rewards that can’t be obtained elsewhere in the game.

The addition of a ‘build your own dungeon’ mode feels like a way to allow players to get more game-time out of the game. After all, this is a 30-plus-year-old game. It doesn’t have the hours of gameplay that we now expect from new releases, because software and hardware devices of the 1980s and 1990s simply didn’t have the capacity to allow for games of that length. You won’t find this version of ‘The Legend of Zelda: Link’s Awakening’ any more challenging or time-consuming than you did when you were a child – but it’s bound to give you a deep, warm, sense of nostalgia. We suspect that’s the entire point of it.